Johnson & Johnson
Imodium Campaign

‘The misconceptions’

We worked closely with Wunderman Thompson and Johnson & Johnson to create a series of ads as the integral part of campaign explaining the misconceptions around Imodium.

Our objective was to redefine public perceptions of the drug by approaching the subject with both creativity and clarity. Embracing a playful, humorous tone, we conceptualised a whimsical, bowel themed amusement park as the central narrative device. Through a series of animated videos, we simplify the complexities of the human digestive system, transforming what could be a dry subject into an entertaining and informative experience.

The campaign was extremely successful across Europe and was expanded to global outreach in 2025.